Our Story

Roberto Maximillion is known as an innovator and leader in the professional hair care industry. He is involved in many research projects locally and around the world. He has been actively involved for over twenty years in the research and development of natural and healthy alternatives for professional hair care products. He is a strong activist for the environment and supporter of new and self developed environmentally safe technologies.

Roberto began his research in the science of hair and its relationship to products used by the consumer in the late 1980's. He had found to his surprise that there were too many ingredients that were unnecessary and harmful to healthy living.

In the early 1990's he developed the first styling product that was PVP free. In the mid 1990's he developed shampoos and conditioners that were totally based on EFA's (essential fatty acids) and zero proteins. And in the late 2000's he had made the first conditioners that were heavy in repair and weightless in feel (D technology series). Now with the development of the new Robert Max product line he has evolved the consciousness, revolutionized and changed the standards of professional hair care around the world.